Real revenue in virtual goods

Current estimates have the global virtual goods market generating roughly US$3.1 billion annually, and some analysts, like Minneapolis, Minnesota-based Piper Jaffray, forecast a conservative 25% growth in the market over the next three years. By 2013, virtual goods could be making real dollars to the tune of US$6 billion a year, so it shouldn't come as a shock to see IP owners eyeing the market with increasingly widening pupils. Add to that the tantalizing prospect of minimal production costs, unlimited shelf space and no shipping or storage costs, and virtual goods come as close as possible to becoming a dream licensing category.
By
September 23, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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