BBCW putting dev’t money behind preschool plans
Investing and developing a new stream of original program content for the CBeebies brand internationally is BBC Worldwide's latest initiative. Helming the program in her newly created director of CBeebies investment role is Henrietta Hurford-Jones, who is now responsible for managing the global investment process for all preschool programming and branded properties for the Beeb's commercial arm.
October 22, 2010
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