Another chip in the wall

China's population of 1.4 billion and economic reforms that have produced a brisk economy that regularly marks double-digit increases, has been on the radar of international licensors for a good five years or so. In fact 2004 was the last time we took a significant look at the country's consumer products prospects, and it seems like they've gotten considerably brighter.
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October 22, 2010

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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