Massiverse attack

'In retrospect, Star Wars is the perfect transmedia model, it just wasn't originally designed that way,' says Raven Metzner, editorial director of fledgling New York-based entertainment company Massiverse, which was built with a focus on that word buzzing across everyone's lips these days - transmedia. Metzner, who has 12 years of scriptwriting and production experience, along with his brother and Massiverse founder/CEO Jesse Soleil, set out to design a property with a back story, character appeal and narrative as compelling as George Lucas's masterwork. So the company's first offering has been designed from the get-go to engage users across multiple platforms.
By
October 22, 2010

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