Putting a fresh Spin on toy-related TV

Since the heyday of Saturday morning toons in the 1980s, the link between kids TV series and ancillary playthings has only gotten stronger, as evidenced by the resources toy giants like Hasbro and Mattel have been pumping into their production operations over the past 18 months (uh...Hasbro Studios, The Hub and Monster High, anyone?) And in the middle of a successful run with its first original toy line/TV concept Bakugan, Toronto, Canada's Spin Master certainly isn't being left behind. However, its content arm Spin Master Entertainment (SME), currently pitching its first full slate, is approaching the space a bit differently from its contemporaries.
October 22, 2010

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