BinWeevils, the UK-based online entertainment platform for children age seven to 12, is adding a new integrated social video-on-demand service that will offer more than 200 hours of on-demand TV content from Cartoon Network and Nickelodeon.

The service will allow members of BinWeevils’ Bin Tycoon subscription service to watch while communicating with one another in an avatar-based social environment.

The Cartoon Network lineup includes Ben 10, Chowder, and The Secret Saturdays, while Nickelodeon has granted rights to eps of iCarly, SpongeBob SquarePants, The Fairly Odd Parents and True Jackson to the service. A raft of programming will also be provided from global distributors such as Target Entertainment, DHX Media, Millimages and Cake Entertainment.

BinWeevils will continue to add content to the service from other children’s channels and content providers.