Toys ‘R’ Us is adding a new dimension to the popular Singa-a-ma-jigs! plush characters with the Become a Sing-a-ma-jig! Doll app on Facebook and iPod touch.
The app is available at Facebook.com/Toysrus and is expected to be released on the iPod touch and iPhone in the next week.
The app lets users transform themselves into one of the four original Sing-a-ma-jigs. Users can then share the singing version of themselves with friends and family via Facebook
Given the popularity of the singing plush characters, which hit stores this past summer, Mattel has added a foursome of new Sing-a-ma-jigs that are now on Toys ‘R’ Us shelves nationwide
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