
KidScreened
• Why 75 million Americans will hit stores today and why children are the strongest drivers of this Black Friday frenzy (International Business Times)
• How Blockbuster is planning - and financing - its rebound marketing campaign (Brand Freak)
• Why networks need to shuffle things up when it comes to their brand identity (Variety)
• Turner Broadcasting research says online TV viewers are willing to put up with more ads (Media Buyer Planner)
November 26, 2010