International children’s channel KidsCo is celebrating Christmas through a series of on-air idents that will be shown globally starting December 1.
For the sixth time, KidsCo has commissioned Chennai, India-based production company Image Venture to develop the ident, which adds to the company’s recent Chinese New Year, Easter, Football World Cup, Eid ul fitr and Halloween idents.
The ident features KidsCo children dressed in traditional clothing from around the world. The children celebrate by exchanging gifts and are accompanied by a friendly snowman and Santa Claus and his reindeers flying overhead.
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