The original Chinese emoticon Tuzki is stepping into the social online gaming world thanks to a collaboration between TurnOut Ventures, a division of Turner Broadcasting Asia, and Hong Kong-based social game developer WizQ.
The game, which is scheduled to launch in the first half of 2011, will challenge players to run their own virtual businesses on the social network platform and is geared towards Tuzki’s global teen fanbase.
The launch of Tuzki’s social game follows a recent revamp of the clubtuzki.com website and marks the launch of a comprehensive Tuzki-themed licensing program. It also marks the latest venture for the digital bunny, which has appeared on multiple digital platforms including instant messaging, social networks, games and mobile applications.