Social media increasingly influencing moms’ purchases

Social Media Moms: How Networking Impacts Purchasing Behaviors, a new study commissioned by Child's Play Communications from The NPD Group, has found that 79% of all moms in the US with children under the age of 18 are active social media users, and of this number about a quarter said they have purchased a children's product as a result of a recommendation from a social networking site or blog.
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December 14, 2010

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