Panini aims to stick around in North America
While it has been a mainstay with European kids for more than 40 years, the collectible sticker album hasn't really made significant inroads in North America. But the number-one manufacturer associated with the category globally is hoping to change that. After undertaking a soft-launch last spring, Panini is making a full-on attempt to crack the US market.
January 12, 2011
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