Game Time

In our last Kaleidoscope (October 2010), we looked at the female gamer and explored her interests and motivations around online gaming. As a next step, we wanted to gain some perspective on what drives kids to game across various platforms. In this second part of our gaming study, we're aiming to understand how both genders shop for video games, make purchasing decisions and identify the times of the day they play games.
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January 12, 2011

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