Rio’s Retail Ramp-Up

Twentieth Century Fox is looking to make 2011 Rio's year. With an eye towards transforming consumer products based on the upcoming 3-D animated big-screen flick into perennial performers at retail, the studio's L&M division is partnering with Toys 'R' Us for a wide-reaching exclusive that will make the retailer the US destination for all things Rio.
By
January 12, 2011

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About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com
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