Rio’s Retail Ramp-Up
Twentieth Century Fox is looking to make 2011 Rio's year. With an eye towards transforming consumer products based on the upcoming 3-D animated big-screen flick into perennial performers at retail, the studio's L&M division is partnering with Toys 'R' Us for a wide-reaching exclusive that will make the retailer the US destination for all things Rio.
January 12, 2011
Newsletter
