Jakks Pacific’s Tollytots division has inked a worldwide master toy license with Pacific Entertainment Corporation for the Baby Genius brand.
Tollytots is now in the process of developing a new line of musical and early-learning toys for infants and toddlers.
The range will cover categories including learning and developmental toys, plush toys and musical toys, as well as other non-exclusive categories.
The Joester Loria Group is the exclusive licensing agent for the Baby Genius brand, which has international exposure in more than 40 countries.
Newsletter
