Zhu Zhu Pets Take a Boy-Centric Turn

Last year might have aptly been dubbed Year of the Zhu Zhu in toy circles, as 'the pets with no mess' dominated retail aisles and made manufacturer Cepia a player to watch in the industry. Now the question remains as to whether or not the company can maintain that level of commercial success.

By Gary Rusak

January 12, 2011

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About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Zhu Zhu Pets Take a Boy-Centric Turn

Last year might have aptly been dubbed Year of the Zhu Zhu in toy circles, as 'the pets with no mess' dominated retail aisles and made manufacturer Cepia a player to watch in the industry. Now the question remains as to whether or not the company can maintain that level of commercial success.

READ THE FULL STORY

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