Fox Consumer Products is nailing down its Glee merch program with a new exclusive collection of nail colors and prints based on the popular TV series. The Sephora by OPI goes Gleek Chic collection, developed in collaboration with Sephora Americas, will feature a limited edition range of 10 new nail color shades and three print nail design appliqués.
The collection will be available starting February 3 exclusively at all major Sephora locations in the US and Canada.
The collection will also be supported through a multi-platform marketing campaign including in-store placement, an in-store event, a national magazine advertising program, a spring catalogue feature and e-mail and online initiatives.
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