Target Entertainment has forged a multi-regional broadcast deal with Nickelodeon for Chapman Entertainment’s preschool series Fifi and the Flowertots.

The 52 x 10-minute first season of Fifi and the Flowertots has been licensed for broadcast to Nickelodeon across Europe (including Benelux, Scandinavia, Germany, Spain and Italy), the Middle East, Asia (including India), Africa, Latin America and New Zealand.

Target currently reps the international TV rights to all 117 x 10-minute episodes of the show, which has sold to more than 150 countries with licensing rights concluded with more than 90 licensees.

Target is also bolstering its sales team for 2011. Imrun Islam has been appointed senior sales executive, where she will look after Spain & Portugal, Eastern Mediterranean, Africa and Benelux. She most recently worked as a sales executive at Steadfast International and prior to that as a sales executive at Fireworks International.

Kanwal Hayer has also been named a senior sales executive with responsibility for selling Target’s catalogue to Russia & CIS, the Middle East, Israel and Asia. Hayer joins from Zodiak Entertainment.