Through Lisle international Licensing, Italian toyco Giochi Preziosi Group has been named the European master toy licensee, outside of the UK, for the Cepia-owned ZhuZhu Pets brand.
The multi-territory, multi-category licensing agreement makes Giochi Preziosi responsible for the development of ZhuZhu pets merch across categories such as mini collectibles, action game, plush, consumer electronics, BTS, food, publishing and footwear.
Giochi Preziosi’s publishing and promotional experts Grani and Partners and Easy Shoes will be involved in the development of the ZhuZhu Pets products.
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