Children’s prodco HIT Entertainment has renewed Character Options as the UK Master Toy Licensee for the preschool boys brand Fireman Sam.
The multi-year licensing agreement will allow Character Options to continue managing all toy category rights for Fireman Sam and launch new ranges across play-sets, vehicles, figurines, plush and role play.
The first master toy range from Character Options, based on the CG-animated series, debuted in 2010.
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