For the 10th consecutive year, Thomas & Friends earned the top license in the preschool toys category in the US, according to The NPD Group. The number-one preschool toy license also saw a 47% growth in toy sales in 2010, against to the total traditional toy industry growth of 1.9% during the same time.
Across the pond, the brand recently ranked as the number-one preschool toy property in the UK for its 11th consecutive year.
Rights-owner HIT Entertainment attributes strong content, characters and stories, as well as global partnerships with Fisher-Price, Learning Curve and Mega Brands, to the brand’s continued success.
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