KidScreened
• The NBA taps Cartoon Network, launches Hoop Troop marketing campaign in an effort to score big with kids (MediaPost)
• Looks like the new Superman film has its Man of Steel (Variety)
• New TV companion app aims to make viewing even more interactive (Mashable)
• MTV's upfont shows the channel's emphasis on younger viewers (The New York Times)
January 31, 2011
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