London-based Chorion has inked a deal with licensee Posh Paws to produce a range of collectible plush toys based on the Mr. Men and Little Miss property.

The collection will launch later this year as part of the brand’s 40th anniversary celebration in the UK.

The initial product lines, currently in development for the gift and specialty markets, will include beanie toys for a range of characters including Mr. Bump, Mr. Naughty, Mr. Tickle and Little Miss Sunshine. Large versions of Mr. Tickle and Little Miss Naughty will also be available.

The plush toys will be followed by the separate introduction of Little Miss Princess, a new character also launching this year as part of the 40th anniversary. The new Little Miss Princess book will be published this 2011 by Egmont. Other characters will follow in 2012.