Mattel takes Stardoll brand from virtual to physical world

Tween-oriented online fashion game Stardoll has inked a multi-year licensing agreement with Mattel that will see the brand move from the virtual into the physical world.

By Wendy Goldman Getzler

February 8, 2011

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TAGS:

licensee, Licensing, Mattel, Mortal Kiss, Random House Children's Books, Stardoll

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