Silly Bandz stretches past fad

Silly Bandz is, without a doubt, one of the biggest successes of the past 12 months, but what does Brianchild Products Imports have up its sleeve to push the product past the fad phase and into longer-term territory as sales are slowing down?

By Gary Rusak

February 11, 2011

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TAGS:

BCP Imports, marketing, Silly Bandz

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Silly Bandz stretches past fad

Silly Bandz is, without a doubt, one of the biggest successes of the past 12 months, but what does Brianchild Products Imports have up its sleeve to push the product past the fad phase and into longer-term territory as sales are slowing down?

READ THE FULL STORY

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