Silly Bandz stretches past fad

Silly Bandz is, without a doubt, one of the biggest successes of the past 12 months, but what does Brianchild Products Imports have up its sleeve to push the product past the fad phase and into longer-term territory as sales are slowing down?
February 11, 2011
About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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