Nickelodeon Consumer Products has named Spin Master as master toy licensee for its live-action comedy Victorious.
The toyco’s new line of girl-skewing products, which include fashion dolls and play sets, is debuting at this week’s New York Toy Fair.
The Victorious by Spin Master line includes a singing Make it Shine doll as well as a Tori Doll, which bears a likeness to the show’s heroine Victoria Justice. The dolls, plus a locker decorator and singing microphone, will all hit the market this October.
Victorious is a co-production with Sony Music as part of an ongoing global partnership between Nickelodeon and Sony Music.
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