Viacom International Media Networks has named sporting goods company Street Surfing as the pan-European sponsor of the Nickelodeon 2011 Kids’ Choice Awards, which will air on April 2 in more than 300 million households globally on Nickelodeon channels. 

Street Surfing will use the sponsorship opportunity and global exposure to launch its new Wave Scooter in Europe through a fully integrated pan-European marketing campaign. The Wave Scooter will be featured on all promotional activity leading up to the event, including on-air billboards, all marketing and press materials and presence on the Awards’ international online destinations.

The sponsorship also includes an online competition aimed at kids ages eight to 14 that will allow the winner to attend the Awards in Los Angeles on April 2.