HIT Entertainment has named Learning Curve as its German toy licensee for preschool brand Fireman Sam. Learning Curve currently reps HIT properties Thomas & Friends and Bob the Builder in the German market.
The multi-year agreement permits Learning Curve to distribute Fireman Sam products from UK master toy partner Character Options.
Fireman Sam already holds a brand presence in Germany, as the CGI series airs on kids pubcaster Ki.Ka.
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