New episodes of Chapman Entertainment’s preschool series Roary the Racing Car will air on Sprout in April 2011.
In light of the new episodes, Sprout will be hosting a two-hour Roary Grand Prix on the channel on April 8 and SproutForParents.com will host a giveaway competition of Bandai’s new Roary the Racing Car toys, which recently launched at Toys “R” Us. Sprout will also support the giveaway with a 30-second promotional spot.
Narrated by Indy and NASCAR racer Sam Hornish Jr, Roary the Racing Car launched exclusively in the US on Sprout in fall 2008. Sprout is a partnership between NBCUniversal, HIT Entertainment, PBS and Sesame Workshop.
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