Skechers Entertainment is looking to bring its original kids IP into the world of licensing and Paul Flett, SVP of global licensing at Skechers, will lead the new campaign.
Driving the initial program is Zevo-3, the first original animated series from Skechers Entertainment.
Zevo-3 premiered on NickToons US in October 2010, and the company’s direct-to-DVD movie Twinkle Toes is currently in production will also be a part of the licensing rollout.
Flett is currently looking for partnerships in all categories including apparel, interactive, toys, games and food and beverage.
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