For the first time, Turner Broadcasting, Singapore’s Media Development Authority (MDA) and Scrawl Studios are joining forces to develop, produce and distribute content for Turner-owned Cartoon Network across the Asia-Pacific region.
Turner is tapping into Scrawl’s development slate with first look rights for original animated comedy and adventure genres.
Given Cartoon Network’s brand extension beyond TV, Turner will take a multi-platform approach to content development through utilizing licensing and merchandise, interactive and mobile, and syndication avenues.