Hallmark digital property heads to the small screen

Out of the Blue Enterprises, producer of PBS Kids' preschool literacy series Super Why, will develop a new television series for Hallmark Properties' web-based property, Asteroid Andy.
May 2, 2011

Out of the Blue Enterprises, producer of PBS Kids’ preschool literacy series Super Why, will develop a new television series for Hallmark Properties’ web-based property, Asteroid Andy.

The half-hour animated comedy will primarily target six- to 11-year-old boys and will revolve around a boy who lives in the future with his family and diverse collection of intergalactic pals.

The Asteroid Andy characters, storylines, visuals and voice were created by Peter Martin, a 20-year veteran of Hallmark, who is also behind the property’s website.

Out of the Blue is headed by former Nickelodeon execs Samantha Freeman and Angela C. Santomero, who is also the creator of Blue’s Clues.

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