Bespoke UK-based tailor Richard James is putting a formal spin on the SpongeBob SquarePants brand with a new line of shirts, ties, pocket squares and made-to-order yellow suits inspired by the iconic Nickelodeon character.
The clothing line, launching next week exclusively at the Richard James flagship store on Savile Row in London, is part of a larger brand extension aimed at the high-end fashion sector.
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