Scholastic India, the exclusive distributor of Atlantyca Entertainment’s Geronimo Stilton book series, is sending the titular character on a five-city promotional tour across the country.
Launching in Bangalore and continuing with appearances in Chennai, Kolkata, Delhi and Mumbai, the tour features Geronimo Stilton and a cast of actors who will perform during book store readings through May and June.
The nationwide promotion will be supported with localized radio spots, travel updates delivered through Scholastic websites, social media initiatives and downloadable online activities for kids. In addition, a national contest will be published in the children’s edition of the Times of India.
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