UK-based rights management company Coolabi has named icensing and marketing agency The Joester Loria Group as the exclusive licensing agent for the Poppy Cat brand in North America.

The Joester Loria Group will be launching an integrated licensing and merchandising program based on Poppy Ca characters. Key licensing categories planned for North America include toys, games and apparel.

The appointment comes in advance of this fall’s premiere of the Poppy Cat animated TV series in the US on Sprout and in Canada on TVO, SCN and Knowledge Network. The show brings to life the children’s preschool character from the book series created by Lara Jones that has sold more than 2.5 million copies worldwide.

Recently making its international debut on Nick Jr.  UK, Poppy Cat will be quickly followed by a global roll out across Australia, Europe, the Middle East and Far East.