Cartoon Network Enterprises, the exclusive global licensing and merchandising agent for toyco Spin Master, has signed a new partnership with Penguin Group to bring Zoobles into the book world.
The program will feature readers, storybooks, color and activity books and a collector’s guidebook based on Zoobles, a collectible toy aimed at a girls demo. Distribution is expected to hit all retail tiers in spring 2012.
Throughout the rest of 2011, Spin Master will add all-new characters as well as unique features and accessories to the toyline and further content to www.zoobles.com
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