Playing with character

What came first, the property or the play pattern? The answer may be a moot point—you can't have one without the other when it comes to kids consumer products.

By Gary Rusak

June 14, 2011

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TAGS:

archetypes, HIT Entertainment, Licensing, National Institute for Play, Sesame Workshop, Spin Master, The Jim Henson Company, Tomorrow's Child

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Playing with character

What came first, the property or the play pattern? The answer may be a moot point—you can't have one without the other when it comes to kids consumer products.

READ THE FULL STORY

TAGS:

About The Author

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