Random House and Stardoll’s first Kiss
Last fall, Random House's vampire-themed original online title, Mortal Kiss, was unleashed to virtual community Stardoll’s 100 million users and gave new life to the way young girls engage with book content. What started as an experiment in online publishing has now led to solid hard-copy book sales, a second upcoming serialized novel and potential film and TV spin-offs.
June 14, 2011
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