The Sesame Street brand is entering the world of fine art for the first time through a new agreement with cartoon and animation art specialist Art You Grew Up With.

Sesame Street UK licensing agent CPLG has struck a deal with the London-based studio to offer a range of limited-edition customized art pieces based on iconic Sesame Street characters. Art You Grew Up With specializes in classic and original character-based artwork, which is sold through the company’s website and premium retail outlets such as Selfridges and House of Fraser.

A September exhibition is being planned at the London Victoria branch of House of Fraser, which will showcase the new art.

The agreement is the latest in a growing UK Sesame Street licensing program, with currently boasts more than 30 licensees. Partners include Hasbro for master toy, Warner Bros Interactive, Marks & Spencer, Abbey Home Media and William Lamb for footwear.