Goodyear goes lengths to promote Cars 2 tie-in

In light of tomorrow's theatrical debut of Cars 2, Goodyear - or Lightyear as the brand is known in the Disney-Pixar film - has partnered with Walmart and Disney to offer exclusive downloadable characters to the Cars 2 video game via a special code found in materials at all US Walmart locations.
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June 23, 2011

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