FAO Schwarz goes blue with new Smurfs promotion

US toy retailer FAO Schwarz is capitalizing on its cameo in the upcoming Smurfs feature film with an assortment of new toys, games, online initiatives and in-store promotions.

By Wendy Goldman Getzler

July 21, 2011

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TAGS:

Columbia Pictures, FAO Schwarz, Sony Pictures Animation, The Smurfs

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