Super heroes on the radar for Lego

It looks like Lego has been busy building up its construction toys licenses. The Danish toy company has extended its partnership with Warner Bros. Consumer Products (WBCP) and DC Entertainment, and has simultaneously signed a new agreement with Marvel for super hero-inspired construction toys.
July 21, 2011

READ THE FULL STORY

Enjoy your first 14 days FREE with an annual subscription!

SIGN UP NOW

  • Unlock this article, plus our full content archive on kidscreen.com
  • Stay up to date with the latest news in the global kids entertainment industry
  • Business insights and thought leadership delivered to your inbox each weekday

Already a subscriber? Sign in here

About The Author

Search

Menu

Brand Menu