Fisher-Price is hosting a new social media-based, animal-themed contest in collaboration with celebrity zoologist and children’s television show host Jarod Miller.

The Little People Animal Sounds contest calls on parents to submit a video of their preschooler demonstrating his or her favorite zoo animal sounds for the chance to win a US$10,000 cash prize and a chance to have their child featured on a Little People toy package.

In terms of tapping into mobile and social media outlets, the contest allows entries to be submitted via an iPhone or Android mobile device and encourages consumers to share their video links on Facebook and ask their friends and families to vote.

Running from now until November 30,^, the contest is tied to the promotion of the new Little People Zoo Talkers Animal Sounds Zoo line from Fisher-Price that just hit retail shelves.