Following this week’s news that Paul Frank will step further into the digital space, brand-owner Saban is extending the label in Australia and New Zealand.
Haven Licensing has been appointed the new agent for Paul Frank in the region, while Designworks is the new fashion and accessories licensee for the brand and will launch a product line early next year. Marketing campaigns are currently being devised for the territory and include consumer advertising, promotions and retail events.
Haven Licensing, which also reps Lego and Sanrio, joins an existing global roster of Paul Frank agents who represent more than 120 licensees worldwide in categories including apparel, publishing, novelty and home décor.
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