Kmart fashion lines return in branded web series

Alloy Media + Marketing and Kmart are once again teaming up for a back-to-school branding campaign, this time based around the web series First Day 2: First Dance.

By Wendy Goldman Getzler

August 15, 2011

TAGS:

Alloy Entertainment, First Day 2: First Dance, Kmart, Pretty Little Liars, Selena Gomez for Dream Out Loud, The Vampire Diaries, webisodes

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