Cars and Dora goods top back-to-school wishlists

For the first time this year, US-based org The National Retail Federation's 2011 Back-to-School survey (conducted by BIGresearch) asked parents of K-12 students if they have purchased or were planning to purchase character-themed merchandise for the back-to-school season.

By Gary Rusak

August 25, 2011

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TAGS:

Disney, Hasbro, Lucasfilm, National Retail Federation, Nickelodeon Consumer Products, Sanrio

About The Author

Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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Cars and Dora goods top back-to-school wishlists

For the first time this year, US-based org The National Retail Federation's 2011 Back-to-School survey (conducted by BIGresearch) asked parents of K-12 students if they have purchased or were planning to purchase character-themed merchandise for the back-to-school season.

READ THE FULL STORY

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