Astral-owned Disney XD Canada is delving deeper into the gaming space in a month-long promotion that will see the multi-platform brand take viewers behind the scenes of June’s Electronic Entertainment Expo (E3), offer up two new games on DisneyXD.ca every week and give away five video game consoles to Disney XD viewers.
The Level Up contest runs through the month of September and is set to feature the star of What’s, Up Warthogs!, Eduard Witzke, reporting from this year’s E3 in eight short interstitial reports entitled Ed’s E3. New episodes of Ed’s E3 will premiere every Tuesday and Thursday from September 1 and will air throughout the Disney XD schedule. Additionally, a weekly entry word will appear in each episode, which can be used to enter the Level Up contest online to win one of five game consoles.
On top of entering the Level Up contest on DisneyXD.ca, viewers can explore a dedicated minisite to re-watch episodes of Ed’s E3 as well as test their skills on brand-new Disney XD games. Two new games will be unveiled each week with a bonus game available for those who can work out the special DisneyXD.ca game code.