Warner Bros. Consumer Products UK has signed a direct-to-retail agreement with European retailer Primark for apparel ranges featuring Warner-owned entertainment brands such as Looney Tunes, DC Comics, Scooby Doo and The Flintstones.
The DTR deal includes all product areas that will be available in up to 221 Primark stores across Europe including Primark’s 153 UK stores with further distribution in Ireland, Spain, Portugal, Germany, Netherlands and Belgium.
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